The REELEX CP concept began life as an idea for packaging smaller-length REELEX coils. Envisioning the ideal package for speaker wire and other cabling products used in the home, we came up with a small, user-friendly package that incorporates tangle-free REELEX payout.

This innovative package has no moving parts, no internal structure and can be placed on a shelf or hung on a display rack. Inside, the unique REELEX coil supports itself without a spool or reel and remains stationary while the product unravels from the inside-out. Wire comes out smoothly and easily without any tangles, kinks, or twists.

While an impressive packaging system, REELEX CP also provides an outstanding marketing tool with which to generate a competitive advantage in the home theater and custom install marketplaces. The unique REELEX CP package provides the do-it-yourself customer with a sense of added value when making their cable purchase, and is an excellent showcase for high-performance home theater cables.

Package design is flexible, and can be manufactured in any color, any tint, and can even be customized with embossed logos or fitted with compartments for connectors or tools. The casing allows for plenty of space for vibrant label designs and bar-code labels, while the inherent design will spark curiosity from every market segment.

Two REELEX CP sizes are available. The ten-inch diameter size can accommodate longer lengths or thicker cables such as coax, while the seven and a half-inch size offers a compact alternative to spools, catering to smaller coil lengths and flexible wire such as speaker cable. Because of the symmetrical design, unassembled parts can be stacked atop one another, allowing for efficient shipment to the manufacturing plant.